Design plays a powerful role in how we understand and value the natural world. When complex ideas are communicated clearly and thoughtfully, they are far more likely to inspire awareness, care, and action.
For the Meath Biodiversity Action Plan 2025–2030, I worked with Meath County Council on the creative direction, graphic design and wildlife illustration, developing a visual language that supports the plan’s messaging and makes its content more approachable and engaging.
I was invited to create a series of symbolic wildlife illustrations in a similar vein to the cover illustration I produced for Wild Wonders, an anthology of short nature stories for children – work rooted in storytelling, symbolism, and a strong connection to nature.
Working closely with the council’s biodiversity officer, we outlined key natural elements and the overall composition, and I translated them into a cohesive visual approach across the publication. Alongside the illustrations, I developed the plan's graphic design and art direction, bringing together typography, imagery, and information in a clear, consistent editorial design.
I also designed a pull-up banner to accompany the launch of the Biodiversity Action Plan, extending the publication's visual identity into the launch and supporting communications.
The result is a publication that combines creative direction, graphic design and natural history illustration to communicate biodiversity priorities at a local level, while making the plan more accessible to the communities it serves.
It was a pleasure to contribute to a project that uses design as a tool for positive environmental impact and long-term ecological thinking in County Meath.
You can download the Plan from Meath County Council's website here.
Services: Creative direction · Art direction · Graphic design · Publication design · Wildlife illustration · Event collateral
