This project explores natural history illustration in salmon packaging, creating a visual identity that connects the product to its natural origins.
The packaging combines hand-drawn salmon illustration with clean graphic design and typography, exploring how detailed wildlife artwork can be adapted into a strong, distinctive commercial packaging concept.
As a self-initiated project, it was an opportunity to explore the relationship between illustration, branding and packaging design, and to develop a visual approach that feels considered and contemporary while keeping the salmon itself at the centre of the design.
Services: Packaging design · Illustration · Art direction · Graphic design
